On February 23rd, 2019, these thought visionaries shared their inspirational insights on driving brand performance in today’s digital world.
This prestigious summit was created to educate, motivate and connect attendees to 100 chosen brand leaders. The goal was to foster ideas on innovative and sustainable design process and assist brands in maximizing growth and increasing margins.
Ronald de Vlam
Chair of PAC Global Leadership Awards
Master of Ceremonies
LOOP: A Revolutionary Waste-Free Platform
TerraCycle, a word recycling leader, recently teamed up with some of the world's largest consumer brands to create a revolutionary new concept called Loop.
With sustainable packaging options and advocating for a circular economy being relevant now more than ever before, brands across the globe are recognizing the roles they must play in aiming for a waste-free world.
Tom will share insights on this new initiative, launched January 2019 at the World Economic Forum in Davos in partnership with brands like P&G, Nestle, Unilever, Coca-Cola, Pepsi and the like.
The concept stirs up nostalgic images of the milkman of the 1950’s who delivered reusable bottles at your doorstep and later picked them up to be refilled. It is the milkman reimagined - honoring our past from a modern perspective, and Tom will offer our ONEOF100 guests an insiders view into how it all came to be.
Sustainable Business is Smart Business
Caroline Le Roch
L'Occitane en Provence
Caroline Le Roch has held multiple international roles through the years, spanning from Geneva to Sydney. She now leads six teams at L'Occitane in New York: retail, wholesale, B2B, concept and construction, merchandising and learning, and development.
Respect for the environment is at the heart of L'Occitane en Provence. Caroline will share the courageous leadership story of how L'Occitane set out to limit their environmental impact with everything from the creation of their formulas to development of their packaging, spanning both production and distribution.
Each year millions of pieces of beauty and skincare packaging end up in dumpsters and landfills. L'Occitane wants to put an end to this enormous loss of resources.
Procter & Gamble
Senior Communications Manager
Procter & Gamble
Omni-channel Packaging Designed for Delighting Consumers
eCommerce is rapidly changing the way consumers shop and interact with product packaging. Consumers are frustrated with the excessive packaging they receive when products designed for a store shelf are shipped to them from an eCommerce site. There is significant opportunity at the intersections of consumer understanding, technical packaging development, and brand communication to delight consumers with packaging that is omni-channel; efficient for eCommerce and effective on store shelves. Procter & Gamble is at the forefront of developing sustainable packaging solutions for the new omni-channel shopping environment.
POS to MOS: The Big Shift
Aidan Tracey, CEO
sgsco is a global leader in providing design to print services for global Fortune 500 companies in the CPG industry.
Aiden will focus his discussion around the digital disruption that is rapidly shifting the narrative from brands winning “WHERE” the consumer makes their purchase decisions (point of sale), to “HOW” consumers are making their purchase decisions (moment of sale).
In this new world, the “package” and the associated digital art files take on an even greater level of importance to help companies deliver better, faster, and leaner omnichannel solutions into the marketplace.
Digital Print Possibilities for Leading Innovative Brands in 2019
Doris Brown-McNally, World Wide Brand Innovation Manager
Doris Brown-McNally of HP Graphic Solutions will share insights on her thoughts surrounding the top three ways for brands to connect with millennials and Generation Z, from personalizing a brand message to the use of augmented reality. She maintains that consumers from these powerful buying groups want to see the value of the brand through their packaging and execution.
Doris will share secrets on how emotional connection through powerful, personalized packaging solutions can secure brand loyalty in todays purchasing climate. As a highly sought-after speaker for the industry, Doris will offer motivating and educational wisdom about digital print capabilities and successful brand use stories from across the globe.
The art of personalized spirit design
Leslie Merinoff Kwasnieski, Founder
Matchbook Distilling Co.
Matchbook Distilling Co. is a full-scale, at-your-service, bespoke distillery and incubator. They work with clients to create the custom spirits they dream up, always prioritizing the science, tradition, anthropology and agriculture that make the art of alcohol so special.
Leslie believes there is a better route to developing beautiful spirits and bringing them to the market. If new brands could spend their money more effectively -- buying the best agriculture, the best expertise, the best equipment, the best design work and the best advice out there -- only buying as much as they needed – she believes it would be possible to create unique, nuanced, craft spirits brands in stunning, attention grabbing packaging to share with the world.